Roots Out. Confidence In. Instantly.

The Color Wow Root Cover Up is the professional secret to flawless, undetectable root coverage in seconds. This finely milled, water-resistant powder blends seamlessly with your natural hair colour, concealing grey roots and regrowth with a finish so natural, no one will know it's there. Available in 8 expertly matched shades, it delivers salon-quality results from the comfort of home.

Key Benefits

• Instant Results: Covers grey roots and regrowth in seconds with no drying time
• Water-Resistant Formula: Stays put through humidity, perspiration and light rain until your next wash
• Natural Finish: Micro-fine powder blends invisibly for a seamless, undetectable result
• 8 Shades Available: From Black to Platinum/Light Blonde — a precise match for every hair colour
• Travel-Friendly: Compact 2.1g format fits effortlessly into any bag or pocket
• Salon Quality at Home: Professional-grade coverage without the salon appointment

How to Use

1. Open the compact and use the built-in applicator or a small brush
2. Tap lightly into the powder to pick up product
3. Press and blend onto dry hair at the root area, working in small sections
4. Build coverage gradually for a natural, seamless finish
5. Style as usual — the powder sets quickly and will not transfer

Expert Tips

For the most natural result, choose the shade closest to your natural hair colour rather than your dyed colour. Apply to completely dry hair for maximum staying power. A light mist of hairspray can help set the powder for extended wear.

Product Details

• Size: 2.1g
• Available Shades: Black, Dark Brown, Medium Brown, Light Brown, Dark Blonde, Blonde, Platinum/Light Blonde, Red
• Formula: Water-resistant powder
• Brand: Color Wow

Frequently Asked Questions

How long does Color Wow Root Cover Up last?
It lasts until your next shampoo. The water-resistant formula stays in place through humidity, perspiration and light rain, making it a reliable solution for all-day root coverage.

Which shade should I choose?
Choose the shade closest to your natural hair colour rather than your dyed colour for the most seamless, undetectable result. With 8 shades available — from Black to Platinum/Light Blonde — there is a precise match for every hair colour.

Can I use Color Wow Root Cover Up on wet hair?
No — for maximum staying power and the most natural finish, always apply to completely dry hair. Applying to damp hair will reduce the powder's adherence and coverage.

Is it suitable for travel?
Absolutely. The compact 2.1g format is designed to fit effortlessly into any handbag, gym bag or pocket, making it the perfect on-the-go root touch-up solution.

Will the powder transfer onto clothing?
No — the powder sets quickly after application and will not transfer onto clothing or pillowcases, making it a clean, mess-free solution for everyday root coverage.

Never let your roots hold you back — perfect coverage, every single day.